marketingtechinsights
Why Marketing and IT should be Very Close Friends

Why Marketing and IT should be Very Close Friends

Mike Linton, CMO, Farmers Insurance Group

The Nuances of Marketing

The Nuances of Marketing

Dee Hadley, CMO, UNO Restaurants

The Key to an Optimum CIO-CMO Relationship

Bienert, CMO & EVP-Digital Commerce, GoDaddy

The Key to an Optimum CIO-CMO Relationship

From the early days when we called it the World Wide Web, I’ve always loved the digital space. Lots of folks told me I was crazy to focus my career on the web as dot.com bubble was bursting.

Quiet Please! Listening in Progress

Kyle Ragsdale, CMO, Billy Casper Golf

Quiet Please! Listening in Progress

I have had the pleasure of working in sports related marketing roles for nearly 15 years.

Piloting New Ways of  Modern Marketing

Piloting New Ways of Modern Marketing

Chris Hummel, CMO & EVP, Schneider Electric

Where do we Start? A View of Technology's Role in Building Brands

Where do we Start? A View of Technology's Role in Building Brands

Douwe E. Bergsma, CMO-Consumer Business, Georgia-Pacific

Stop Making it So Complicated

Stop Making it So Complicated

Edward Nevraumont, CMO, A Place for Mom

Transforming Business At The Speed of Technology

Transforming Business At The Speed of Technology

Chris Cavanaugh, EVP & CMO, Freeman

Marketing 2016: Lead with Strategy, Follow with Tools

Marketing 2016: Lead with Strategy, Follow with Tools

Kristin Kelley, CMO, Randstad North America

A Five-Point Checklist to Turbocharge Your SMB's Marketing

Vivek Vadakkuppattu, VP-Product Management & Marketing, Azimuth Systems

A Five-Point Checklist to Turbocharge Your SMB's Marketing

As a small high-tech B2B in a relatively specialized area of wireless testing dominated by some entrenched giants, we found ourselves in a classic David-and-Goliath situation.

Shaping a Responsive Organization through Digital Lens

Brian Miske, CMO, KPMG MSLP

Shaping a Responsive Organization through Digital Lens

Market share is gained or lost when market dynamics shift and in times of transition. The significant challenge is that the economy, industries, and customers we serve are in a state of near-constant market disruption.

With Great Data Comes Great Responsibility

Steven Handmaker, CMO, Assurance

With Great Data Comes Great Responsibility

Over the past five years, marketing has entered a new golden age. Client and prospect data has never been more easily available. The ability to track the success of a campaign or the interest of your audience is at an all-time high.

Reaching Clients in a Digital World

Ari Sheinkin, VP-Marketing Analytics, IBM

Reaching Clients in a Digital World

Every company thinks it is client centric. If you want to know the truth, look at the data.

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