marketingtechinsights
Sales Person and Technology: A Crucial Link

Sales Person and Technology: A Crucial Link

Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]

From Madmen to Modern Marketers

From Madmen to Modern Marketers

Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE: JW.A]

Inbound Marketing & Sales Is Evolving. Are You?

Kipp Bodnar, CMO, HubSpot

Inbound Marketing & Sales Is Evolving. Are You?

Our days are filled with disruptive noise. Intrusive ads are almost always within eye(ear)-shot.

In a World of Digital Tools and Data Analysis, How Does Creativity Rank?

Michael Mendenhall, CMO & Chief Communications Officer, Flex [NASDAQ:FLEX]

In a World of Digital Tools and Data Analysis, How Does Creativity Rank?

In the modern business environment, time to market is a critical success factor, more so than ever before. Much of this increasing velocity is credited to creativity and rapid innovation.

Technology: A Positive Enabler for Businesses

Technology: A Positive Enabler for Businesses

Timothy Bay, VP-Digital Marketing, Wilton Enterprises

The Machines that Make us More Human

The Machines that Make us More Human

Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom

The Convergence of Content, Design, and Technology

The Convergence of Content, Design, and Technology

Michael Eisenreich, Global Head-Content, Creative & Digital Marketing, Bloomberg LP

Social Intelligence Stack

Rebecca Carson, Global Director of Research Services, Brandwatch

Social Intelligence Stack

Social listening is the foundation of the social intelligence stack. This is the process of a social intelligence platform scanning and pulling in data from a variety of online sources.

A Blueprint for Building an Effective Lead Generation Website

Brad Shorr, Director of Content Strategy, Straight North

A Blueprint for Building an Effective Lead Generation Website

E-commerce companies tend to be extremely methodical and results-focused when building and continuously improving their websites. After all, what choice do they have; if their websites fail to generate sales, they’re out of business.

Data-rich Premium Advertising for Outstanding Results

Will Cohen, VP-Mobile, Triad Retail Media

Data-rich Premium Advertising for Outstanding Results

Data and attribution are two of the most sought-after and desired aspects to facilitate a successful mobile advertising campaign.

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

Wes Durow, CMO, Mitel

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

Business–to-business customers have gained access to almost perfect information regarding those companies who serve them.

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