B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information
Wes Durow, CMO, Mitel
The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants
Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]
Mobile has spurred the most transformative shift that retail and marketing have seen in some time. Marketers are now able to measure more directly what consumers are doing on smartphones as well as when and where they are engaging.
Michael Mendenhall, CMO & Chief Communications Officer, Flex [NASDAQ: FLEX]
In the modern business environment, time to market is a critical success factor, more so than ever before. Much of this increasing velocity is credited to creativity and rapid innovation.
Douglas Turk, CMO, JLT Group
Will Cohen, VP-Mobile, Triad Retail Media
David Panek, SVP-Marketing, Aprimo
Dalal Haldeman, SVP Marketing and Communications, Johns Hopkins Medicine
Phil Bienert, CMO & EVP-Digital Commerce, GoDaddy
From the early days when we called it the World Wide Web, I’ve always loved the digital space. Lots of folks told me I was crazy to focus my career on the web as dot.com bubble.
Brian Miske, CMO, KPMG MSLP
Market share is gained or lost when market dynamics shift and in times of transition. The significant challenge is that the economy, industries, and customers we serve are in a state of near-constant market disruption.
Charlie Breit, CMO, SurePayroll
Recently we saw two hugely popular brands go through an overhaul. Neither was in the middle of a crisis or facing slumping sales or fundamentally changing their product. In fact, both seem to be on a rising growth trajectory.
Susan Ganeshan, CMO, Clarabridge
Know your customers to the core. It’s a mantra every marketer lives and breathes as they collect hundreds of thousands of data points each day — gathering information on what customers buy, what their preferences are.