marketingtechinsights

Harnessing the Power of Mobile through Marketing Automation

Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]

Harnessing the Power of Mobile through Marketing Automation

Mobile has spurred the most transformative shift that retail and marketing have seen in some time. Marketers are now able to measure more directly what consumers are doing on smartphones as well as when and where they are engaging.

In a World of Digital Tools and Data Analysis, How Does Creativity Rank?

Michael Mendenhall, CMO & Chief Communications Officer, Flex [NASDAQ: FLEX]

In a World of Digital Tools and Data Analysis, How Does Creativity Rank?

In the modern business environment, time to market is a critical success factor, more so than ever before. Much of this increasing velocity is credited to creativity and rapid innovation.

Marketing in the Age of Information Ubiquity

Marketing in the Age of Information Ubiquity

Douglas Turk, CMO, JLT Group

Data-rich Premium Advertising for Outstanding Results

Data-rich Premium Advertising for Outstanding Results

Will Cohen, VP-Mobile, Triad Retail Media

Brand Activation Is Great; If One Can Manage It

Brand Activation Is Great; If One Can Manage It

David Panek, SVP-Marketing, Aprimo

Precision Marketing Needs a Digital Business Strategy

Precision Marketing Needs a Digital Business Strategy

Dalal Haldeman, SVP Marketing and Communications, Johns Hopkins Medicine

Sales Person and Technology: A Crucial Link

Sales Person and Technology: A Crucial Link

Allan Rahn, CMO Employee Benefits – National, BB&T Insurance Services, Inc. [NYSE: BBT]

From Madmen to Modern Marketers

From Madmen to Modern Marketers

Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE: JW.A]

The Key to an Optimum CIO-CMO Relationship

Phil Bienert, CMO & EVP-Digital Commerce, GoDaddy

The Key to an Optimum CIO-CMO Relationship

From the early days when we called it the World Wide Web, I’ve always loved the digital space. Lots of folks told me I was crazy to focus my career on the web as dot.com bubble.

Shaping a Responsive Organization through Digital Lens

Brian Miske, CMO, KPMG MSLP

Shaping a Responsive Organization through Digital Lens

Market share is gained or lost when market dynamics shift and in times of transition. The significant challenge is that the economy, industries, and customers we serve are in a state of near-constant market disruption.

Rebranding in Good Times and Bad

Charlie Breit, CMO, SurePayroll

Rebranding in Good Times and Bad

Recently we saw two hugely popular brands go through an overhaul. Neither was in the middle of a crisis or facing slumping sales or fundamentally changing their product. In fact, both seem to be on a rising growth trajectory.

How to Make your Customer Data Actionable

Susan Ganeshan, CMO, Clarabridge

How to Make your Customer Data Actionable

Know your customers to the core. It’s a mantra every marketer lives and breathes as they collect hundreds of thousands of data points each day — gathering information on what customers buy, what their preferences are.

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