Marketing is the basic concept of communicating the value of a product, service or brand to customers and promoting them; whereas marketing technology offers tools to automate difficult and time-consuming manual tasks to infer customer insights such as tools that aid in content creation, landing page optimization, merchandising, usability and analytics.
Marketing Tech Insights aims at blending marketing technology with strategies and tactics and deliver in the context and meet the expectations of current generation. The magazine offers deep insights, news and analysis into the business of marketing, concentrating on the most happening technologies, the resultant innovative solutions, the game plan followed to cross various levels of success. The magazine does not confine to B2B or B2C platforms alone, but also covers sectors like customer engagement, market research, direct marketing, customer service, sales, media planning, product pricing and more.
Headquartered in Fremont, California the magazine circulates all over USA and other parts of the world too. We aim to be that platform where high level executives across industries shares their perceptions on the most happening technologies, keeps track of business leaders and start-up ecosystem with analysis on information technology trends and provide a better understanding on the role Marketing Tech Insights play in achieving the business goals.