marketingtechinsights

VIVIAL: GIVING LOCAL BUSINESSES A BIG ONLINE PRESENCE

January 2017

Search Engine Optimization (SEO) is the lifeblood of online businesses. While SEO might seem simple to implement in theory, the constantly evolving algorithms and search patterns make an organization’s SEO efforts increasingly complex. The only way

View Digital Version

Table of Contents

17

Sales Person and Technology: A Crucial Link

Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]

20

The Convergence of Content, Design, and Technology

Michael Eisenreich, Global Head-Content, Creative & Digital Marketing, Bloomberg LP

23

From Madmen to Modern Marketers

Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE:JW.A]

26

In a World of Digital Tools and Data Analysis, How Does Creativity Rank?

Michael Mendenhall, CMO & Chief Communications Officer, Flex [NASDAQ:FLEX]

35

The Machines that Make Us More Human

Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom

38

Technology: A Positive Enabler for Businesses

Timothy Bay, VP-Digital Marketing, Wilton Enterprises

Other Issues